{"id":21074,"date":"2026-06-10T14:31:25","date_gmt":"2026-06-10T14:31:25","guid":{"rendered":"https:\/\/foodlabelmaker.com\/regulatory-hub\/%regulatory-category%\/amazon-supplement-update-2026\/"},"modified":"2026-06-10T14:53:45","modified_gmt":"2026-06-10T14:53:45","slug":"amazon-supplement-update-2026","status":"publish","type":"regulatory-hub","link":"https:\/\/foodlabelmaker.com\/en-mx\/regulatory-hub\/fda\/dietary-supplements\/amazon-supplement-update-2026\/","title":{"rendered":"Amazon\u2019s Supplement Update 2026: What Supplement Brands Need To Know"},"content":{"rendered":"

Every supplement brand selling on Amazon now faces a new compliance requirement, and being FDA-compliant is no longer enough to meet it. As of 2026, Amazon has officially expanded<\/a> its supplement compliance requirements and this time it applies to every seller, not just high-risk categories. But will this trigger widespread delistings for supplement products across the platform?\u00a0<\/p>\n\n\n\n

Now, all dietary supplements sold on Amazon\u2019s US marketplace must demonstrate cGMP compliance verified by an Amazon-approved third-party Testing, Inspection, and Certification (TIC) organization.<\/p>\n\n\n\n

We\u2019ll break down what changed, share our perspective on what this signals for the industry, and walk through what brands selling supplements on Amazon should be thinking about right now.<\/p>\n\n\n\n

Looking to create a supplement facts label for your product? Book a demo<\/a> or hire one of our regulatory experts<\/a> who can create a fully FDA-compliant label for you<\/p>\n\n\n\n

TL;DR:<\/strong>\u00a0<\/p>\n\n\n\n

Every dietary supplement sold on Amazon\u2019s US marketplace now requires third-party cGMP certification through an Amazon-approved TIC provider. This applies to all supplement categories, not just high-risk ones. Sellers who fail to meet the new 21 CFR 111 compliance standards risk listing suppression, Amazon delisting, and lost revenue. Here is what you need to know and do.<\/p>\n\n\n\n

Amazon\u2019s Dietary Supplement Seller Requirements in 2026<\/h2>\n\n\n\n

As of 2026, Amazon requires all dietary supplement sellers on its US marketplace to meet a comprehensive set of compliance standards \u2014 covering everything from listing content and product images to third-party cGMP certification and testing. These requirements are outlined on Amazon\u2019s Dietary Supplements policy page on Seller Central<\/a> and apply to every supplement category without exception.<\/p>\n\n\n\n

Here\u2019s a complete breakdown of the current Amazon supplement listing requirements.<\/p>\n\n\n\n

<\/span>Amazon Dietary Supplement Requirements: Complete Breakdown<\/span><\/h3>\n\n\n\n
Requirement Area<\/strong><\/td>What Amazon Requires<\/strong><\/td><\/tr>
Listing Attributes<\/strong><\/td>Item name with the name of the dietary supplement, manufacturer name, brand name, ingredients list, and unit count (e.g., 100 tablets, 5mg, 6 oz).<\/td><\/tr>
Product Images<\/strong><\/td>

The full product label in English must be visible, including:<\/p>\n\n

    \n
  • Product name<\/li>\n
  • Total quantity or amount<\/li>\n
  • The complete Supplement Facts panel, including any continued panels<\/li>\n
  • Ingredients list<\/li>\n
  • Certification logos<\/li>\n
  • Identity statement<\/li>\n
  • Instructions for use<\/li>\n
  • Any product warnings<\/li>\n
  • Identifying codes, such as lot numbers, matrix codes, or serial numbers<\/li>\n
  • Name and address of the brand owner, manufacturer, packer, or distributor<\/li>\n<\/ul>\n\n

    Images must not<\/strong> include the FDA logo.<\/p><\/td><\/tr>

Claims Restrictions<\/strong><\/td>

Listings and images must not<\/strong>:<\/p>\n\n

    \n
  • Claim \u201cFDA approved\u201d unless the product actually is<\/li>\n
  • Make disease claims<\/li>\n
  • Compare the product to prescription drugs or controlled substances<\/li>\n
  • Use drug-adjacent names, such as \u201cGLP-1,\u201d \u201cViagrex,\u201d or \u201cTestosterX\u201d<\/li>\n
  • Claim anabolic steroid effects, such as \u201cLegal Steroids\u201d<\/li>\n
  • Include \u201ctester\u201d or \u201cnot for retail sale\u201d labeling<\/li>\n
  • Include disease names in keywords<\/li>\n<\/ul>\n\n

    Additionally, extract or ingredient weight claims must match the Supplement Facts panel exactly:<\/p>\n\n

      \n
    • No inflated raw material weights<\/li>\n
    • No weights without specifying the ingredient name<\/li>\n
    • No weights without specifying the portion size<\/li>\n<\/ul>\n\n

      Non-GMO claims require supporting documentation\u2014either a Non-GMO Project Verified certificate, PCR lab test results, or USDA Organic certification.<\/p><\/td><\/tr>

Offers<\/strong><\/td>Products listed as \u201cNew\u201d must be sealed in the original manufacturer\u2019s packaging.<\/td><\/tr>
Certifications (All Dietary Supplements)<\/strong><\/td>

\n All products must be manufactured in a facility with a valid, non-expired third-party\n cGMP<\/a>\n certification under\n 21 CFR 111 or 21 CFR 117<\/a>.\n<\/p>\n\n

Accepted cGMP programs include:<\/p>\n\n

Testing (High-Risk Categories Only)<\/strong><\/td>

\n Dietary supplements in the bodybuilding, joint health, sexual enhancement, sports nutrition, and weight management categories must meet additional testing requirements:\n<\/p>\n\n

Third-Party TIC Requirement<\/strong><\/td>All sellers must work with an Amazon-approved TIC provider<\/a> to either test their products or validate existing testing documents. Direct submission of testing documentation<\/a> from sellers to Amazon is no longer accepted.<\/td><\/tr>
Documentation Standards<\/strong><\/td>

All documentation and images submitted must meet the following:<\/p>\n\n